Biographical Information

Michelle Wildenauer

senior vice president of strategic services, the Lacek Group

Michelle Wildenauer is senior vice president of strategic services at the Lacek Group, a specialist brand company of Ogilvy, where she leads loyalty and customer engagement strategy. She has developed customer strategy for global brands that include Starwood Hotels & Resorts, Disney, Ford, American Family Insurance, and Gap Inc. Wildenauer also leads the agency’s thought leadership and business development practices.

Articles for Michelle Wildenauer

5 Key Customer Loyalty and Engagement Trends for 2021

Now is the time to anticipate and strategize for the post-pandemic changes in outlook and behaviors.