Biographical Information

Dan Jurek

vice president of strategic services, the Lacek Group

Dan Jurek, vice president of strategic services, heads up customer engagement strategy practice at the Lacek Group, a specialist brand company of Ogilvy. He’s led successful programs for Bentley Motors, Equitable, Ford, Morgan Stanley, JetBlue, and PUMA. He’s a customer-obsessed marketer with a background in loyalty and customer experience strategy and planning.

Articles for Dan Jurek

Brand Loyalty Hinges on Emotional Connections

Companies can build lasting loyalty by forging an emotional, purpose-driven connection—and by designing loyalty programs that reflect and promote their brand values.