Biographical Information
Dan Jurek
vice president of strategic services, the Lacek Group
Dan Jurek, vice president of strategic services, heads up customer engagement strategy practice at the Lacek Group, a specialist brand company of Ogilvy. He’s led successful programs for Bentley Motors, Equitable, Ford, Morgan Stanley, JetBlue, and PUMA. He’s a customer-obsessed marketer with a background in loyalty and customer experience strategy and planning.
Articles for Dan Jurek
Brand Loyalty Hinges on Emotional Connections
15 Dec 2020
Companies can build lasting loyalty by forging an emotional, purpose-driven connection—and by designing loyalty programs that reflect and promote their brand values.