David Roberts is the CEO of Alchemer. Roberts’s passion for helping companies create customer-centric cultures is what attracted him to Alchemer, as he has been building great relationships between companies and customers since he was a founding member of Accenture’s Customer Relationship Management Practice. Alchemer gives him the opportunity to revolutionize customer engagement by integrating the best feedback into companies to drive immediate and meaningful action. Prior to joining Alchemer, Roberts was a partner at Accenture and most recently the CEO of ReedGroup.
How to Build a Customer-Centric Culture
Is CRM enough about the customer? We have entered the age of hyper-personalization, and customers expect us to engage them in their preferred way.