Biographical Information
Brett Schnittlich
president, Lucid
Brett Schnittlich is the president of programmatic research technology platform Lucid. He has 20-plus years of experience as an entrepreneur, investor, and executive within the market research and advertising spaces.
Articles for Brett Schnittlich
Re-inventing Media Measurement Through Smart Market Research
21 Oct 2020
Marketers need to better gauge audience perceptions to uncover whether their ad campaign is as impactful as they think.