Biographical Information
Rick Cheatham
chief marketing officer, BTS
Rick Cheatham is the chief marketing officer at BTS. In his previous role as head of sales practice, he worked with clients such as Google, JPMorgan, and General Electric to drive their sales efforts into the future. Cheatham leads a team of more than 20 consultants and conceptualizes many of the BTS solutions deployed in the United States.
Articles for Rick Cheatham
3 Ways B2B Sellers Can Thrive in a Virtual Landscape
30 Jul 2020
Salespeople who evolve to an ‘accelerator' approach provide crucial information that isn't available online and use their business acumen and empathy to make value personal for the buyer.