Biographical Information

Rick Cheatham

chief marketing officer, BTS

Rick Cheatham is the chief marketing officer at BTS. In his previous role as head of sales practice, he worked with clients such as Google, JPMorgan, and General Electric to drive their sales efforts into the future. Cheatham leads a team of more than 20 consultants and conceptualizes many of the BTS solutions deployed in the United States.

Articles for Rick Cheatham

3 Ways B2B Sellers Can Thrive in a Virtual Landscape

Salespeople who evolve to an ‘accelerator' approach provide crucial information that isn't available online and use their business acumen and empathy to make value personal for the buyer.