Biographical Information
Latane Conant
chief marketing officer, Parloa
Latané Conant is chief marketing officer at Parloa, where she’s rewriting the rules for AI-powered customer experience. Her passion is helping enterprises realize the true value of agentic technology by turning customer service from a cost center into a measurable driver of revenue. Before joining Parloa, Conant spent more than six years at 6sense, where she served as chief marketing officer and later chief revenue officer. She brings extensive leadership expertise across customer success, sales, consulting, and marketing. She also served as CMO and later as general manager of the Americas at Appirio, giving her a rare 360-degree view of how hypergrowth happens inside modern enterprises.
Articles for Latane Conant
AI Can Make the Purchase, But Companies Still Need to Earn the Loyalty
22 Oct 2026
As personal AI agents take on more purchasing and service interactions, companies must earn loyalty through reliable, personalized experiences and measure success by customer lifetime value.
3 Ways Marketers Can Continue Generating Pipeline
04 Jun 2020
Insights are mission-critical to driving revenue teams, and these three types of insights help you put limited resources to work and avoid potentially tone-deaf messaging in your outreach.