Biographical Information

Tony Kavanagh

chief marketing officer, Insightly

Tony Kavanagh is chief marketing officer of Insightly, which provides scalable CRM software for companies to go beyond transactions and grow lasting customer relationships. Kavanagh is responsible for the company’s go to market strategy and execution, focusing on small, midsize, and enterprise businesses. Prior to Insightly, Kavanagh held CMO roles at Actian, DataStax, and Desk, a Salesforce company. He holds a bachelor’s degree from University College, Dublin; a Master’s of Business Studies from the Smurfit Graduate School of Business; and is a member of the Institute of Chartered Accounts.

Articles for Tony Kavanagh

Why CRM Needs to Serve Your Whole Organization, Not Just Sales

To treat your customers the way they'd like to be treated, you need to know them inside and out. A unified CRM platform can create a high-def picture of them.

4 Questions to Help You Ensure Your Mobile CRM’s Security

Remote work is more prevalent, and critical, than ever, and so is the need to ensure you have proper security in place for your mobile CRM.

Restarting the Customer Journey

You know things are going to be different post-pandemic, and you may even be finalizing a strong transition plan to put into place. For true success, part of this transition plan must include a specific plan for resetting the journey with your customers.

Reevaluating and Rebounding: Steps to Prepare for a Post-Pandemic Business Environment

Before going "back to normal," take some time to think through the transition plan for what coming out of this phase looks like—taking all facets of your business into account.

5 Rules for Customer Engagement in Challenging Times

Sales is about much more than the dotted line. In this environment, the customer's end-to-end journey with you is beyond crucial. Here are some best practices to help guide your customer journey through the crisis.