Biographical Information

Chad Ruff

chief technology officer, Swiftpage

Chad Ruff serves as chief technology officer at Swiftpage, provider of leading cloud-enabled CRM and marketing automation platform Act! (www.act.com). Ruff is a graduate of Georgia Tech with a degree in electrical engineering and a minor in computer engineering. He also has an MBA with a minor in marketing from Georgia State University.

Articles for Chad Ruff

Machine Learning Is Your Secret Weapon for Customer Acquisition

A CRM solution that includes machine learning adds the ability to access predictive analytics, automate email marketing campaigns, and drive customer transactions.