Biographical Information
Valerie Nechay
MarTech and CX observer, Iflexion
Valerie Nechay is a MarTech and CX observer at Iflexion, a Denver-based custom software development provider. Using her writing powers, she's translating complex technologies into fascinating topics and shares them with the world. Now her focus is on Salesforce implementation how-tos, challenges, insights, and shortcuts, as well as broader applications of enterprise tech for business development.
Articles for Valerie Nechay
Forget Customer Experience—Customer Care Is the New Way Forward
11 May 2020
If you want to reap visible results in the form of customer retention, loyalty, and, ultimately, sales, customer experience has to be replaced with customer care as its proactive, more human-like version.