Lonny Kocina is CEO of Media Relations Agency, which he founded in 1987 and which has served several hundred clients over the years. Media Relations Agency’s nationally trademarked Pay Per Interview Publicity^® business model, which enables clients to purchase publicity by the story, is well known throughout the industry. Kocina’s The CEO’s Guide to Marketing, the book every marketer should read before their boss does, is both an expose on the average marketer’s lack of knowledge as well as a step-by-step guide to becoming the smartest marketer in any room.