Biographical Information

Michelle Wildenauer

senior vice president of strategic services, the Lacek Group

Michelle Wildenauer serves as senior vice president of strategic services for the Lacek Group, a Minneapolis-based, data-driven customer-engagement and loyalty agency that has been delivering marketing solutions for its world-class clients for more than 25 years. The Lacek Group is a specialist brand company of Ogilvy.

Articles for Michelle Wildenauer

8 Business Ideas to Engage Customers Right Now

To remain strong and prepare for the other side of this crisis, what can a business do today? We offer these eight ideas, even a couple that dip a toe into promotions, to help cut through customers' in-box clutter and help your brand stay relevant.