Biographical Information
Nigel Cullington
vice president of marketing, Upland Altify
Nigel Cullington is vice president of marketing at Upland Altify and helps to lead the customer revenue optimization unit of the company. Cullington previously managed product marketing at Altify for more than three years up until the company was acquired by Upland Software in October 2019. He has more than 25 years of global experience across sales and marketing, as well as entrepreneurial business development experience across diverse industry sectors, including software, publishing, and internet companies.
Articles for Nigel Cullington
Lean on Customer Relationships During a Depleted Sales Pipeline
08 Apr 2020
A natural disaster, a data breach, or some other uncontrollable condition can deplete the sales pipeline overnight. In such circumstances, it's incredibly important for sales professionals to lean on customer relationships and adequate technology as the foundation to survive (and thrive).