Adriana Waterston is senior vice president of insights and strategy at Horowitz Research, a provider of consumer market research specializing in media content, services, and technology. A seasoned quantitative and qualitative market researcher with expertise on consumers and their attitudes towards their media tools, Waterston has moderated hundreds of groups and conducted in-home ethnographic research on a bevy of topics, ranging from advertising and marketing effectiveness; media and entertainment consumption; unmet needs in technology and media; pricing and packaging; travel; customer service satisfaction; lifestyles and family dynamics; and brand/corporate image.