Christine Alemany is the CEO at TBGA. She has a passion for helping early- to mid-stage companies grow and scale. Alemany has more than 19 years of experience reinvigorating brands, building demand generation programs, and launching products for start-ups and Fortune 500 companies. In addition to her work at TBGA, she advises start-ups through Columbia Business School’s Entrepreneurial Sounding Board and is a teaching fellow at the NASDAQ Entrepreneurial Center.
Articles for Christine Alemany
4 Keys to Building a Strong Sales Enablement Program
13 Feb 2020
Establishing a sales enablement program strengthens the bond between marketing and sales, which compresses sales cycles, increases conversion rates, and drives growth. Even the newest salespeople will be surprised at what they can accomplish.