Articles for John Nash
Digital Transformation’s Secret Ingredient: Ambitious Marketers
Now is your time to rise to the occasion, answer the call, and bring forward ideas that drive omnichannel personalization in real time and put the empowered consumer in the driver's seat.
4 Factors That Can Help You Choose the Right Customer Data Platform
Having a range of choices does not make it any easier for a marketer to select the right capabilities, nor does it promise better results. The key to finding the right CDP is to outline which experiences you want to deliver to remain competitive, now and into the future.