Biographical Information

Articles for William Li

How AI Can Bridge the Gaps Between CRM, Marketing, and Sales

A new class of AI-powered solutions now has the ability to harness CRM data, merge it with multiple sources of sales and marketing information, and intelligently predict the likelihood of customer actions and behaviors.

3 Ways AI Can Help Understand Customer Intent

Artificial intelligence and machine learning can now process data at rates that far outpace traditional software, which comes in handy when analyzing the millions of moment-to-moment interactions that can make or break a customer experience.