Adam Dorfman is a director of product management at Reputation.com and leads the teams responsible for its directory, business listing, and publishing solutions. He is a technology and digital marketing professional with more than 20 years of experience. In 2006, Dorfman cofounded SIM Partners and helped create a business that made it possible for companies to automate the process of attracting and growing customer relationships across multiple locations. Dorfman regularly speaks at search marketing events such as Search Marketing Expo (SMX) and State of Search as well as industry-specific events including HIMSS. Follow him on Twitter @phixed.