Biographical Information
Moira Freeman is a product marketing manager with Nielsen's Marketing Effectiveness group. She manages the go-to-market process for product releases, ensuring that product enhancements are communicated effectively to internal teams, current customers, and prospects through training and collateral.
Articles for Moira Freeman
How to Get the Marketing Performance Insights Your Team Needs
05 Dec 2019
Multi-touch attribution breaks down organizational silos, providing a holistic picture of performance that enables everyone to work toward shared goals, as well as the actionable information that marketers at all levels need to be effective.