James Lee is the head of digital strategy at Sitel Group, where he oversees all management responsibilities and new business development initiatives; focuses on organization building and leadership development; and executes Sitel Group’s digital strategy for the Americas. Lee has 20 years of experience in executive consulting and operations leadership in the contact center industry. Prior to his role at Sitel Group, Lee consulted for Oracle, served as senior vice presdient for Blackstone and director for Cognizant and is well-versed in developing customized digital CX service-product offerings, creating go-to-market strategies, managing consultative business development, and executing enterprise-wide digital transformation.