Biographical Information

Brandon Anderson

Brandon Anderson is the CEO of Needle, a company that finds retailers’ most passionate fans (advocates) and connects them with shoppers in real time. Anderson, who has more than a decade of e-commerce experience, lives in Utah with his wife and four kids and can often be found enjoying family time with a side of games, pizza, and adventures in the family camper trailer. Reach him on Twitter @Brandon_A.

Articles for Brandon Anderson

Humans, Not Bots, Will Convert Browsers Into Buyers

If you want to effectively engage with browsers and convert them into customers, you need to connect them with the right people—people who already appreciate and love your brand and use your products every day.