Biographical Information

Elena Yakimova

Elena Yakimova is the head of the web testing department at software testing company a1qa. She started her career in QA in 2008. Now Yakimova’s in-house QA team consists of 115 skilled engineers who have successfully completed more than 250 projects in telecom, retail, e-commerce, and other verticals.

Articles for Elena Yakimova

Customer Data Platforms: The Next Evolutionary Step for Marketing Automation

Marketing automation systems, with their limited data and reach, are but a cog in the complex CDP machine that can collect, process, and leverage information through various tools and applications.