Biographical Information

Chuck Densinger

Chuck Densinger is chief operating officer at Elicit, an award-winning consultancy that helps companies transform the way they use customer and employee insight, and co-author of Geek Nerd Suit: Breaking Down Walls, Unifying Teams and Creating Cutting Edge Customer Centricity.  Elicit’s team of technologists, data scientists, and strategists work together to architect business strategies that result in stronger customer engagement and increased profits. Elicit’s Fortune 250 clients include Southwest Airlines, Intel, Nestle Skin Health, Fossil, GameStop, Sephora, and Pier 1 Imports.

Articles for Chuck Densinger

Personalization Is an Outcome, Not a Strategy

It results from knowing who you're targeting, developing tactics for how to engage them, and customizing messaging to make sure you're as relevant as can be.