Biographical Information

Nick Lissette

Nick Lissette is the founder and chief technology officer of Black Pearl Mail, whose mission is to transform email into a smart digital marketing tool. Prior to founding the company, he grew a SaaS cloud email security company that was successfully acquired in 2012. Outside of business, Lissette enjoys being a family man, sportsman, and musician. 

Articles for Nick Lissette

4 Signs Your Email Marketing Is Less Effective Than It Should Be

We're in a daily battle for inbox attention. Your email's efficacy and ability to claim some of that attention can go so far as to help your business fly—or flop.