Articles for Tom Treanor
Customer Data Unification: The Art and Science of Knowing Your Customers
Customer data comes from disparate sources, and the key to using it for market differentiation is bringing it all together.
5 Marketing Lessons Everyone Can Learn From Beer
Customer loyalty is clearly not what it used to be. To thrive in today's intensely competitive environment, beer marketers have grown to rely on these data-driven insights that any marketer can appreciate and use.