Sangram Vajre is the cofounder and chief evangelist of Terminus, a leader in account-based marketing that has raised over $20 million in funding. Prior to cofounding Terminus, Vajre ran marketing at Pardot through the acquisition of ExactTarget, which was then acquired by Salesforce for $2.5 billion. He wrote the very first book on account-based marketing (ABM), published by Wiley. Vajre is an international speaker and host of the top 50 business podcast called #FlipMyFunnel and has been recognized as one of the top 21 B2B Influencers in the world by DMN Network and 40 under 40 by DMNews. He is on a mission to build the largest and most engaged community of B2B professionals in the world.
Which Metrics Should Be Eliminated from B2B Marketing and Sales?
Marketers weigh in on distinguishing 'vanity metrics' from truly meaningful ones.