Articles for L. Nicole France
The 360-Degree Customer View Fallacy
Do we really need to know everything about customers?
Five Long-Term Business Lessons the Pandemic Taught Us
Here's what companies must address to thrive amid uncertainty.
Value, Not Volume: The New Bar for Good Marketing
The coming revolution in marketing is not simply a matter of increasing and improving use of digital channels. It rests on a better and better-integrated understanding of customers.
For Salespeople, It’s All About the Interface
Tools that are both useful and intuitive will improve customer relationships as well
Put Customer Insights at the Center of Business Transformation
Digital transformation initiatives are still giving customers short shrift