Biographical Information

L. Nicole France

principal analyst and vice president, Constellation Research

L. Nicole France is principal analyst and vice president at Constellation Research. Over the course of 20 years as both analyst and marketer, her passion has been helping customers to harness technology to improve customer engagement and drive business results.

Articles for L. Nicole France

The 360-Degree Customer View Fallacy

Do we really need to know everything about customers?

Five Long-Term Business Lessons the Pandemic Taught Us

Here's what companies must address to thrive amid uncertainty.

Value, Not Volume: The New Bar for Good Marketing

The coming revolution in marketing is not simply a matter of increasing and improving use of digital channels. It rests on a better and better-integrated understanding of customers.

For Salespeople, It’s All About the Interface

Tools that are both useful and intuitive will improve customer relationships as well

Put Customer Insights at the Center of Business Transformation

Digital transformation initiatives are still giving customers short shrift