Biographical Information
L. Nicole France
principal analyst and vice president, Constellation Research
L. Nicole France is principal analyst and vice president at Constellation Research. Over the course of 20 years as both analyst and marketer, her passion has been helping customers to harness technology to improve customer engagement and drive business results.
Articles for L. Nicole France
The 360-Degree Customer View Fallacy
03 Jun 2021
Do we really need to know everything about customers?
Five Long-Term Business Lessons the Pandemic Taught Us
05 Mar 2021
Here's what companies must address to thrive amid uncertainty.
Value, Not Volume: The New Bar for Good Marketing
30 Nov 2020
The coming revolution in marketing is not simply a matter of increasing and improving use of digital channels. It rests on a better and better-integrated understanding of customers.
For Salespeople, It’s All About the Interface
26 Mar 2020
Tools that are both useful and intuitive will improve customer relationships as well
Put Customer Insights at the Center of Business Transformation
25 Apr 2019
Digital transformation initiatives are still giving customers short shrift