Biographical Information

Laura McCullough

Laura McCullough is a managing director for sales and marketing effectiveness at Nielsen, overseeing consumer packaged goods (CPG) client engagement and the development of world-class solutions that help drive client growth. She has served in various roles since joining the company 20 years ago, working across many business units throughout the United Kingdom, Europe, Asia, and North America. Within her current role, McCullough specializes in client relationship management, change leadership, talent development, client consulting, and sales.

Articles for Laura McCullough

Will Your Customer Relationships Survive Infidelity?

Consumers are more disloyal today than ever before, and this presents an opportunity for brands to break the traditional mold and embrace disloyalty.