Biographical Information

Phil Seward

Phil Seward is the senior vice president of loyalty strategy for the Americas at Collinson, a global loyalty and benefits company. Combining agency and client-side experience, he is responsible for driving devoted customer relationships for Collinson’s clients across the U.S. and Latin America.

Articles for Phil Seward

4 Ways Mobile Technology Is Enhancing the Travel Experience

The desire for friction-free travel experiences is leading to innovative options for flyers, allowing them to manage their experiences almost entirely from their mobile devices.

Customer Data 101 for Travel Organizations

Understanding customer data is a travel company's most powerful tool, but too many are not using available data to their maximum advantage.

In a Customer-Driven Age, Financial Firms Are Struggling to Achieve Loyalty

Too many companies are not collecting and analyzing the data they need to gain a deeper understanding of customers.