Articles for Phil Seward
4 Ways Mobile Technology Is Enhancing the Travel Experience
The desire for friction-free travel experiences is leading to innovative options for flyers, allowing them to manage their experiences almost entirely from their mobile devices.
Customer Data 101 for Travel Organizations
Understanding customer data is a travel company's most powerful tool, but too many are not using available data to their maximum advantage.
In a Customer-Driven Age, Financial Firms Are Struggling to Achieve Loyalty
Too many companies are not collecting and analyzing the data they need to gain a deeper understanding of customers.