Biographical Information
Mike Schaffer is the CEO of Echo-Factory, Inc. Throughout the course of his career, Schaffer has provided strategic oversight and executive leadership for companies looking to position their businesses for growth, acquisition, or both. He is an ongoing contributor to CSQ magazine and a regular speaker at marketing conventions, and he mentors start-ups with the USC incubator and the Los Angeles Cleantech Incubator. He also organizes the largest Innovation Group in Los Angeles, which meets weekly in Pasadena.
Articles for Mike Schaffer
How ‘Trigger Systems’ Can Maximize Your Multichannel Marketing
06 Feb 2019
Have road maps in place to optimize the reach of your campaigns across multiple channels.