Biographical Information
Sydney Sloan is chief marketing officer for SalesLoft. Sloan is an accomplished B2B global marketing leader who has helped align strategy and execution to drive growth and scale at both public and pre-IPO companies. As SalesLoft’s CMO, she applies her expertise to support the company’s aggressive growth trajectory to ensure continued customer success on the company’s innovative sales engagement platform.
Articles for Sydney Sloan
With Email Campaigns, How Much Personalization Is Too Much (or Too Little)?
04 Feb 2019
For the best results, B2B sales emails need to find the sweet spot of personalization.