Biographical Information
Mike Means is the vice president of strategic partnerships at Validity, a global leader in data quality with leading offerings such as BriteVerify for email verification. He has advanced knowledge of email deliverability and email acquisition through forms and POS systems with 17 years of conference experience focused on capturing qualified leads.
Articles for Mike Means
Need to Demonstrate—and Increase—Trade Show ROI? Prioritize Clean Data
07 Jan 2019
Ensuring you have clean CRM data to work with is integral to understanding whether a trade show will have the desired ROI. The following best practices set you up to successfully manage the data quality process pre- and post-show.