Biographical Information
Brian Bowman is the founder and CEO of ConsumerAcquisition.com. He has profitably managed over $1 billion in online advertising spend and product development for leading online brands including: Disney, ABC, Match.com, and Yahoo!
Articles for Brian Bowman
How to Be a Data-Driven Advertiser While Still Protecting Your Brand
02 Jan 2019
Every marketer wants to protect the brand, but sometimes, advertising tests can reveal that a brand's guidelines are actually suppressing results. Here's how to develop a creative testing plan that appeases both brand-driven priorities and data-driven advertising.