Biographical Information

Brian Bowman

Brian Bowman is the founder and CEO of He has profitably managed over $1 billion in online advertising spend and product development for leading online brands including: Disney, ABC,, and Yahoo!

Articles for Brian Bowman

How to Be a Data-Driven Advertiser While Still Protecting Your Brand

Every marketer wants to protect the brand, but sometimes, advertising tests can reveal that a brand's guidelines are actually suppressing results. Here's how to develop a creative testing plan that appeases both brand-driven priorities and data-driven advertising.