Biographical Information

Becky Abraham

Becky Abraham is a managing consultant at Challenger, with experience working closely with heads of both sales and marketing organizations to implement a Challenger commercial strategy. Her expertise is in commercial organization transformations, manager and sales representative development programs, and insight-based sales and marketing messages.

Articles for Becky Abraham

So Who’s Really Responsible for the Customer Experience?

The customer experience is more important than ever, but ownership of the experience has never been so ambiguous.