Biographical Information
Becky Abraham is a managing consultant at Challenger, with experience working closely with heads of both sales and marketing organizations to implement a Challenger commercial strategy. Her expertise is in commercial organization transformations, manager and sales representative development programs, and insight-based sales and marketing messages.
Articles for Becky Abraham
So Who’s Really Responsible for the Customer Experience?
13 Dec 2018
The customer experience is more important than ever, but ownership of the experience has never been so ambiguous.