Siddharth Taparia is the senior vice president and head of marketing transformation and strategic partnerships at SAP. In his current role he is responsible for strategy and transformation of marketing at SAP as well as overseeing SAP’s marketing partnerships with companies like Apple, Microsoft, Google, Deloitte, and others. He has been with SAP for the last 13 years and has held several leadership positions across consulting, product management, solution marketing, and mergers and acquisitions.
How to Build a Culture of Digital Transformation
The real-life practicalities of digital transformation are significantly less about tools and data and more about the humans who employ them.