Biographical Information

Tien Tzuo

Tien Tzuo is a foremost authority on the “the subscription economy.” He is CEO and founder of Zuora (NYSE: ZUO), a leading subscription economy SaaS provider. Born out of Tzuo’s experiences at, a pioneer of the subscription model, Zuora was founded in 2007 following Tzuo’s roles as chief marketing officer and chief strategy officer. He is the author of the USA Today, LA Times, and Amazon best-selling book, SUBSCRIBED: Why the Subscription Model Will be Your Company's Future - and What to Do About It.

Articles for Tien Tzuo

The Holiday Shopping Season Is Critical. Retailers Should Make It Less Critical

A smart, omnichannel, subscription-based approach that emphasizes customer relationships over transactional tactics, and converts customers' goodwill into recurring revenue, can keep the holiday cheer going year-round. Plus: five retailers show how.