Articles for Denise DeSisto
Uncover More Marketing Opportunities with a Portfolio Value Statement
A PVS can give you a complete view into different aspects of your customer database—including revenue, marketability, and engagement—revealing how your customer base is evolving, and what you need to do to build your bottom line.
5 Best Practices to Keep Your Best Customers
Retailers need to look at analytics and life-cycle-based treatment recommendations to predict, plan for, and grow these crucial relationships.