Mark Beckner, an enterprise solutions expert with more than 20 years of experience, is the founder of Inotek Group, which specializes in business strategy and enterprise application integration with a focus in health care, CRM, supply chain, and business technologies. For more information, please visit www.inotekgroup.com.
4 Things to Do if Your CRM Stalls Short of True ROI
You've spent a small fortune but your CRM is still mostly a glorified contact list. Here are some steps to take.