Ewan McIntyre is a research director covering marketing leadership and management at Gartner. He is focused on how next-generation marketing organizations and leaders allocate resources and budgets to deliver measurable, optimized performance in a digitally led world. McIntyre has a deep understanding of how to build the right team, combining in-house and outsourced resource, having built from the ground up multidiscipline digital teams in both the B2B and B2C space. He was previously head of digital for Philips in the U.K. and Ireland.