Biographical Information

Ewan McIntyre

Ewan McIntyre is a research director covering marketing leadership and management at Gartner. He is focused on how next-generation marketing organizations and leaders allocate resources and budgets to deliver measurable, optimized performance in a digitally led world. McIntyre has a deep understanding of how to build the right team, combining in-house and outsourced resource, having built from the ground up multidiscipline digital teams in both the B2B and B2C space. He was previously head of digital for Philips in the U.K. and Ireland.

Articles for Ewan McIntyre

The 6 Habits of the Modern Chief Marketing Officer

Changing times call for changing behaviors, and the shifting expectations of marketing's purview has transformed what it takes to be a successful CMO.