Biographical Information
Anne Gherini is the chief marketing officer at Affinity, the leading relationship intelligence platform that leverages AI to help teams build more quality relationships. She is also a writer and public speaker with over a decade of experience leading both B2B and B2C marketing teams. Her focus consists of go-to-market strategy and leveraging the latest trends and technology for sales and marketing teams.
Articles for Anne Gherini
The Single Most Effective Sales Strategy: Word of Mouth
14 Sep 2018
Getting referrals is the best way to close more deals, generate more value, and retain customers for longer. But don't take our word for it. Here's the data and science to back it up.