Biographical Information

Paul Cherry

Paul Cherry is the author of THE ULTIMATE SALES PRO: What the Best Salespeople Do Differently (HarperCollins Leadership). He is also the founder of the sales and sales leadership training firm, Performance Based Results.

Articles for Paul Cherry

The Sales-Customer Relationship Needs Clear Give-and-Take

What should be a mutually beneficial relationship can turn into a mutually suspicious relationship—unless both sides understand the rules.