Darryl Praill is chief marketing officer of VanillaSoft. A high-tech marketing executive with more than 25 years of experience spanning start-ups, re-starts, consolidations, acquisitions, divestments, and IPOs, Praill has been a guest lecturer, public speaker, and radio personality and has been featured in numerous podcasts, case studies, and best-selling books. Praill is a former recipient of the coveted Forty Under 40 Award, and has held senior executive roles in leading companies including Sybase, Cognos (now IBM), webPLAN (now Kinaxis), and CML Emergency Services (now AIRBUS). He has raised over $50 million in venture funding across multiple organizations and consulted with world-class corporations including Salesforce, SAP, and Nielsen. He is a computer science graduate from Sheridan College.
Sales Enablement vs. Sales Engagement: What’s the Difference, and Why You Need Both
Though each has its own focus, both work toward the common goal of helping reps win more sales.