Manu Mathew is the cofounder and chief executive officer of Visual IQ, a Nielsen company. He is responsible for directing the company’s growth by expanding its client base to include Fortune 500 and Internet 1000 advertisers that face performance and optimization challenges inherent in multi-channel marketing. He is also responsible for expanding the capabilities of the company’s IQ Intelligence Suite of leading-edge cross-channel marketing attribution software products that help brands and agencies recognize opportunities for optimization hidden in their marketing performance data.