Biographical Information
Manu Mathew is the cofounder and chief executive officer of Visual IQ, a Nielsen company. He is responsible for directing the company’s growth by expanding its client base to include Fortune 500 and Internet 1000 advertisers that face performance and optimization challenges inherent in multi-channel marketing. He is also responsible for expanding the capabilities of the company’s IQ Intelligence Suite of leading-edge cross-channel marketing attribution software products that help brands and agencies recognize opportunities for optimization hidden in their marketing performance data.
Articles for Manu Mathew
Reaching, Interacting With, and Measuring Today’s Empowered Digital Consumer
09 Jul 2018
With so many touchpoints and channels to choose from, consumers have more knowledge and control than ever before. But the always-connected digital customer gives marketers unprecedented opportunities as well.