Biographical Information

Ryan J. Lester

Ryan J. Lester is director of customer engagement technologies at LogMeIn. He and his team own the strategic development and implementation for the go-to-market plan for chatbot and augmented reality products at LogMeIn. Lester is passionate about making new technology easy and helping companies unlock new value from these tools. Prior to LogMeIn, he held various sales, marketing, and product positions at Intel Corporation, Cisco Systems and Eaton Corporation.

Articles for Ryan J. Lester

How Much Personalization Is Too Much?

Collecting your customers' data is essential to creating experiences that will keep them coming back, but the data should provide actual value, and their information needs to be staunchly protected.