Biographical Information

Matt Harris

Matt Harris is the cofounder and CEO of Sendwithus and has extensive email and product expertise, acquired working with Fortune 500 clients and contracting for government and private software companies. After graduating with a degree in computer science from the University of Victoria, he cut his start-up chops in the inaugural cohort of FounderFuel, a Montreal start-up accelerator. A self-proclaimed hacker, email nerd, and avid rock climber, Harris cofounded Sendwithus in 2013 in Victoria, Canada, and later moved to San Francisco to participate in the Y Combinator program.

Articles for Matt Harris

What Start-Ups Can Teach Enterprises About the Customer Life Cycle

Enterprise marketers need a serious wake-up call on the need to create transactional and triggered email experiences that realize the full revenue potential of their most important customers—those they've already won.

8 Tips for Personalizing Your Email Campaigns

Personalization can be a potent weapon in a marketer's arsenal, yet blunders are far too easy (and common). Check out the dos and don'ts of e-mail personalization, with actionable advice marketers can take now.