Articles for Matt Harris
What Start-Ups Can Teach Enterprises About the Customer Life Cycle
Enterprise marketers need a serious wake-up call on the need to create transactional and triggered email experiences that realize the full revenue potential of their most important customers—those they've already won.
8 Tips for Personalizing Your Email Campaigns
Personalization can be a potent weapon in a marketer's arsenal, yet blunders are far too easy (and common). Check out the dos and don'ts of e-mail personalization, with actionable advice marketers can take now.