Biographical Information

Rob Glickman

As chief marketing officer at Arm Treasure Data, Rob Glickman manages all aspects of marketing, including go-to-market strategy, demand generation, and corporate, product, partner, and industry marketing. A modern and metrics-driven marketer, Glickman has seen firsthand the critical need to unify customer data from multiple silos by creating and maintaining an accurate customer profile. Before joining Arm Treasure Data, Glickman was vice president of audience marketing at SAP, where he led a global team of marketers chartered with driving modern marketing demand-generation programs. He brings nearly 20 years of marketing experience, ranging from lean start-ups to large enterprises, including running product marketing for Symantec, as well as seven years at eBay, where he held various marketing leadership roles globally.

Articles for Rob Glickman

Digital Disruptors Do These 3 Things With Their Data

Here's how to make more meaningful, strategic use of your data and deliver super-personalized customer experiences.

The Wild West Days of Data May Be Over, But the Opportunities for Marketers Are Just Beginning

A new era of data privacy and regulation is upon us, and with it comes new roles and big opportunities for senior marketers.