Biographical Information

Nicolas Magnette

Nicolas Magnette is a senior solution leader and associate partner for B2B pricing solutions for Periscope® By McKinsey. Magnette joined Periscope® in 2011 and has since supported more than 50 commercial transformation programs for B2B clients, mainly in chemicals, industrial equipment, and manufacturing. His focus has been on advanced analytics and the deployment of commercial and pricing performance management systems. Magnette has a passion for designing efficient and user-friendly products and has pioneered many of the innovations in Periscope. Before joining Periscope® By McKinsey, Magnette was a generalist consultant at McKinsey in Luxembourg and in South Africa, serving clients in Europe and Africa on strategy, commercial, and operational issues.

Articles for Nicolas Magnette

To Stay Competitive Amid Digital Disruption, B2B Companies Need to Embrace Dynamic Pricing

Powerful new analytical tools can help B2Bs adjust prices to nail volume and profitability targets and tailor offerings to customer needs. But sales reps have to be on board.