Biographical Information

Jeff Nicholson

Jeff Nicholson is vice president, CRM product marketing at Pegasystems, where he leads the company’s CRM market vision and strategy. He is a frequent presenter for industry conferences and specializes in digital marketing, customer engagement, customer journey, customer loyalty, real-time marketing, Internet of Things (IoT) and artificial intelligence (AI). Jeff has more than 20 years’ experience in the industry, previously holding marketing and product positions at Kitewheel, Pitney Bowes Software, Portrait Software, and Kronos.

Articles for Jeff Nicholson

3 Keys to Using Chatbots for Customer Engagement, not Aggravation

Chatbots can provide great value to both your customers and your business—but not if they lead too often to frustrating experiences.

The 4 Elements of Real-Time Customer Engagement

To adapt to customer moments of need, companies need strategies that enable real-time responsiveness.