Biographical Information

Scott Hornstein

An international author, teacher, and guide, Scott Hornstein has worked with clients in all phases of marketing to maximize lead quality and quantity, increase conversion, and create happier customers that stay longer and buy more.

Articles for Scott Hornstein

Triangulating Sales Intelligence Can Help B2B Marketers Find Their Way

No one has a monopoly on insight. Figuring out the ‘who,' ‘what,' and ‘why' of sales prospecting requires a collaborative approach.