Biographical Information

Anjali Yakkundi

Anjali Yakkundi is a product marketing director at Aprimo and looks after the strategy, go-to-market, positioning, and messaging for the Marketing Productivity, Plan and Spend, and Digital Asset Management products. Prior to joining Aprimo, Yakkundi spent eight years at Forrester Research, where she covered the marketing technology, e-commerce, and digital agency spaces.

Articles for Anjali Yakkundi

5 Ways Running Marketing Operations Is Like Running a Marathon

Just as efficiency is critical to race preparation, efficient marketing operations is vital for modern marketers, who are tasked with more responsibilities than ever before.